What you get

5 core documents, 2 companion guides

Everything is built from interviews with your experts and the materials you already have: RFP responses, implementation guides, messaging docs, demo recordings, sales call transcripts. Anything I can't confirm gets flagged for you to review and approve, so we land on one source of truth.

Product context

The single source of truth about your product

Product Brief. What the product does, who it serves, the problems it solves, how it works, features, proof, differentiation, integrations, implementation, and a glossary.

Approved Claims Guardrail. Exactly what your team can say, what needs a qualifier, what needs proof, and what to avoid, each tied to a source, so nobody has to guess what's safe.

AI Context Kit™
Product Brief
Your single source of truth
1Product identity
2What it does
3Who it serves
4Problems it solves
5How it works
features · differentiation · glossary
v1.0 · Jun 2026DOC · MD
AI Context Kit™
Approved Claims
Say this, not that — sourced
Safe to say
Qualify or validate first
Needs proof
Do not say
S1 Your strongest product claim · High
v1.0 · Jun 2026DOC · MD
AI Context Kit™
Buyer Persona
Who you're selling to
Your primary buyer
The economic buyer
What keeps them up at night
The words they actually use
GoalsPainsJTBD
v1.0 · Jun 2026DOC · MD
AI Context Kit™
Stakeholder Guide
The rest of the committee
Decision-maker
Finance
IT & security
End users
emphasize · avoid · prove · AI prompt
v1.0 · Jun 2026DOC · MD
AI Context Kit™
Use-Case Map
Pain → capability → claim
Buyer pain
↓
Capability
↓
Claim to use
6 priority use cases
v1.0 · Jun 2026DOC · MD
Buyer context

Exactly who you're selling to, what they care about, and how they decide

Buyer Persona Profile. A deep profile of your primary buyer: their goals, pains, how they buy, the words they use, plus an AI instruction block so your tools write for that buyer in their own language.

Stakeholder Messaging Guide. Messaging lenses for the rest of the buying committee, so you can speak to each person weighing in on the deal.

Use-Case Message Map. Your priority go-to-market use cases, each connecting a buyer pain to a capability, a message angle, and the claims to use or avoid.

Companion guides

So the kit actually gets used, and stays current

Activation Guide. A short playbook for putting the kit to work in week one: where to load the files, starter prompts, and simple do/don't rules.

Maintenance Guide. How and when to update the kit as the product changes, so your source of truth stays current.

AI Context Kit™
Activation
Guide
Put your kit to work
Your first week
✓Load the files
✓Set up your workspace
✓Create your first output
+ starter prompts · do / don't
Companion guideDOC · MD
AI Context Kit™
Maintenance Guide
Keep your kit current
⟳
Update on a trigger
a release ships
◔
Review on a schedule
a couple times a year
+ change log · keep DOC & MD in sync
Companion guideDOC · MD
One source of truth
↓
Delivered two ways
For your team.docx / .pdf
Product Brief
What it does
Formatted to read & share
For your AI tools.md
# Product Brief
## What it does
- Tracks assets end to end
- Configurable guardrails
**Claim S1** · High
Structured for machines
Two formats, one source

Every document, delivered two ways

A polished version your team can read. Formatted as a Google or Word doc, ready to share, skim, and onboard new hires and agencies from.

An AI-ready markdown file. Drop it into Claude, ChatGPT, Copilot, or any AI tool. The same content, structured so machines can use it.

The payoff

What changes once AI has your product and buyer context.

01

Marketing that sounds like you

Product pages, campaigns, and thought leadership that reflect how your product works. First drafts you edit, not completely rewrite.

02

Sales enablement that converts

Talk tracks, objection handling, discovery questions, and battlecards grounded in real product knowledge, so Sales gets output they'd actually send.

03

Messaging that stays consistent

Your site, decks, onboarding, and AI tools all tell the same story, no matter who's writing.

04

Persona-specific everything

Emails, ads, and enablement tailored to each buyer, because your tools finally know the difference between what a decision-maker cares about and what an end user needs to hear.

05

An intelligence layer, built once

You stop re-explaining your product and buyers in every new chat and every new hire's first week. Build the foundation once, instead of starting from zero every time.

“
Instead of tracking down product experts every time we need information, we can go directly to the documentation. The knowledge is already captured, which makes it much easier to create content, answer questions, and move projects forward more quickly.
Shelby MarttalaShelby MarttalaSenior Marketing Manager
Not sure it's a fit? Book a discovery call →
See a sample kit

Worried this is just another document that ends up in a folder?

Fair. You've been burned by "resources" nobody opens twice, or spent hours building decks no one looks at again. I've been there!

So don't just take my word on the depth. I built a sample kit for a fictional company called Axonos so you can see exactly what you'd get.

Inside the sample
  • → Product Brief
  • → Approved Claims Guardrail
  • → Buyer Persona Profile
  • → Stakeholder Messaging Guide
  • → Use-Case Message Map

These are the 5 core deliverables included in every kit. Each one shows the format, depth, and sourcing you can expect in your AI Context Kit™.

Send me the sample kit

Share your name, email, and company URL and I'll send you all five deliverables.

Axonos is a made-up company. The sample shows format and depth, not a real client or real data.

Questions about the deliverables

More answers on the FAQ page.

What AI tools do the deliverables work with?

All of them. Everything ships as structured markdown you can load as project context into Claude, ChatGPT, Gemini, Copilot, or any other LLM or AI marketing tool. Every kit comes with an Activation Guide for setup and use. Most teams start by creating a Claude Project or custom GPT with the kit files, either uploaded directly or connected through a shared GitHub repository, and see the difference on the first prompt.

What if we have multiple products?

Your first product is $3,500, and each additional product is 10% off. Each product needs its own expert interview, because the knowledge base has to be specific to that product to be useful. I'd start with one, your most complex or most neglected, and add more when you're ready.

Our product keeps changing. Won't this go out of date?

The hard part is extraction: getting the knowledge out of your expert's head and structured for the first time. Once the foundation exists, keeping it current is lighter, routine work. Assign an owner, fold updates into your release rhythm, and keep a changelog so everyone knows what's current. Every kit ships with a Maintenance Guide that covers exactly this: what to update, when to update it, and how to keep the source of truth from drifting.

Ready to build yours?

Schedule a discovery call Book Your AI Context Kit™

Done for you in 2–3 weeks. Minimal lift from your team.