Let's fix that. I interview your product experts, capture the knowledge that's only in their heads, and package it into a comprehensive source of truth your GTM team and AI tools can use. Done for you in 2–3 weeks.
Minimal lift from your team. First drafts 5 business days after the interview.
"It's so detailed and comprehensive. I'm really impressed."
Emily Males, Senior Digital Marketing Specialist
If you market complex B2B software or products to technical buyers, chances are the deepest knowledge about how it actually works, who buys it, and why deals stall lives with a few experts. Your founder. A senior PM. A sales engineer.
Your marketing team knows the product reasonably well, but they're not the experts, and anything that needs real depth routes back through the same few calendars.
You've tried using AI to move faster, but AI only knows what you give it. So you end up with generic copy, shallow strategy suggestions, and messaging no one on your team would actually use.
There's a deeper risk, too. The people who hold this knowledge built it over 5, 10, sometimes 20 years. When they leave, most of it goes with them.
"On the marketing side, we know the product, but we're not the product experts. Having that knowledge quick and accessible, and knowing it's already been approved and comes straight from the experts, is really nice."
Emily Males, Senior Digital Marketing SpecialistEveryone from trusted marketing voices like Matt Heinz and Kaylee Edmondson, to AI labs and SaaS CEOs, has been saying the same thing: context is the real advantage.
"AI needs structured context to do anything useful. And it's genuinely bad at building that structure itself. It will happily improvise one for you, confidently, and it will be subtly wrong in ways you might not catch until your boss or customer does."
Matt HeinzHeinz Marketing, CMO Coffee TalkSource ↗"53% of GTM leaders reported little to no impact from AI. Only 24% are seeing real returns. The difference is structural. The 53% are treating AI like a chatbot. One-off conversations. Zero memory. Starting from scratch every time. The 24% are building Context Systems."
Maja VojeAuthor, Go-To-Market StrategistSource ↗"Claude is only as useful as what you tell it. Out of the box, it's a generalist. But if you spend time upfront loading your context, it becomes something closer to a second brain."
Kaylee EdmondsonDemand Loops · ex-Chili Piper, Refine LabsSource ↗"As AI models become widely available, context becomes the real advantage. The companies that win will not be the ones using the newest model; they will be the ones that can give AI the clearest, most useful picture of how their business actually works."
Ravi Kumar S.CEO of Cognizant in HBR articleSource ↗"The secret to building truly effective AI agents has less to do with the complexity of the code you write, and everything to do with the quality of the context you provide."
Philipp SchmidGoogle DeepMindSource ↗"Context is king."
Alex LiebermanCo-founder, Morning BrewSource ↗The best marketers aren't just writing better prompts. They're building a source of truth, a "marketing brain," that teaches AI what the company sells, who it sells to, what buyers care about, how they talk, and how the brand should sound. The problem? Knowing you need a context layer is not the same as building one.
About one day of your team's time, spread across the project. First drafts 5 business days after the interview.
See the full process →I'm Heather Rold. I've spent more than 15 years in B2B marketing for complex, technical products, where the real depth sits with a few experts and everything routes through their calendars. AI Context Kit™ is the process I used to fix that on my own consulting engagements, productized.
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