A productized service by Heather Rold

Your AI tools don't know your product. That's why the output is garbage.

We interview your product expert, structure what they know, and hand you a product brief and buyer personas that make AI actually useful across marketing, sales, and every team that talks about your product.

Book Your AI Context Kit™

1 day of your team's time. Delivered within 5 business days of the interview.

You've tried using AI for marketing. It's not working.

Generic copy. Shallow recommendations. Messaging no one on your team would actually use. You paste your homepage into ChatGPT and get back something that sounds like every other SaaS company on the internet.

The problem isn't the AI. It's the input.

Your product experts carry deep, nuanced knowledge about how your product works, who it serves, what buyers struggle with, and why deals close or stall. That knowledge is locked in sales calls, demo recordings, and people's heads.

The AI Context Kit™ gets it out, structures it, and gives you documents that turn AI from a generic text generator into a tool you can use across your entire go-to-market.

How it works

You give us one day. We give you the foundation for everything that comes next.

Before your day

We prep the interview

You tell us which product to focus on. We send a structured recording guide to your subject matter expert so they know exactly what to cover — features, workflows, integrations, limitations, competitive context, and implementation reality. No rehearsal needed.

Day 1 — Your team's main commitment

Your expert records or we interview them

A 1–2 hour deep dive, depending on product complexity. Your product expert walks through the product as if they're training a new colleague on everything it can (and can't) do. Candid, technical, unpolished. We're after accuracy, not presentation.

Days 2–4 — We do the work

We extract, tag, and structure everything

The transcript gets tagged with 17 content categories — value propositions, features, pain points, use cases, objections, proof points, workflows, and more. Then we transform it into a comprehensive product brief and deep persona profiles.

Day 5 — Delivery & review

You get your AI Context Kit™

A complete package: tagged transcript, product brief, and persona profiles — formatted for both human reference and AI consumption. Your team reviews the outputs for accuracy (the only other time commitment beyond the interview), and then you're ready to go. Load them into any AI tool and the difference is immediate.

What's in your AI Context Kit™

Every document is built to be useful to your team and to AI systems.

Structured Data

Tagged Transcript

Your full interview, tagged with 17 content categories so any AI tool can find exactly the right passage for the task at hand — whether that's writing a product page, building a sales email, or answering an objection.

Single Source of Truth

Product Brief

A comprehensive reference document covering what the product does, who it serves, what problems it solves, core workflows, value propositions, features, competitive differentiation, proof points, implementation details, and FAQs. Everything a writer or AI system needs to produce accurate content, sales enablement, and more.

Audience Intelligence

Persona Profiles

Deep buyer personas built on Jobs to Be Done, emotional drivers, pain points, buying behavior, and likely objections. These go far beyond demographics. They give you (and AI) the context to write differently for a decision-maker than an end user, personalize campaigns, and more.

Ready to Use

AI-Ready Markdown Files

Everything is delivered as structured markdown files you can load directly into Claude, ChatGPT, Copilot, or any AI tool as project context. No reformatting. No copy-pasting fragments. Your first AI-generated draft will be noticeably better than anything you've gotten before.

Who this is for

B2B Marketing Leaders

You're running marketing at a sales-led SaaS company with a complex product and no product marketing function. The deep knowledge that should fuel your messaging, campaigns, and sales enablement lives in other people's heads. You've tried AI tools and been underwhelmed. This fixes the input problem so everything downstream gets better.

Founders & CEOs

You know your product cold but you're the bottleneck — every webpage, every positioning conversation, every new hire ramp runs through you. The AI Context Kit™ captures what you know and packages it so your marketing team, your sales team, and your AI tools can all work from the same foundation without waiting on you.

Agencies & Consultants

You're doing marketing, copywriting, or strategy work for B2B clients with complex solutions and the onboarding problem is always the same: getting enough product and buyer context to do the job well. Commission an AI Context Kit™ for your client and you'll cut ramp time dramatically while producing stronger work from week one.

What this unlocks

Once AI has real context about your product and buyers, here's what it can actually help with.

Marketing that sounds like you

Product pages, landing pages, campaigns, and thought leadership that reflect how your product actually works — not generic SaaS copy. First drafts that need editing, not rewriting.

Sales enablement that converts

Talk tracks, objection handling, discovery questions, battlecards, and follow-up emails grounded in real product knowledge. Your sales team gets AI output they'd actually send.

Messaging that stays consistent

A single source of truth that keeps your website, sales decks, onboarding materials, and AI tools all telling the same story — no matter who's writing or which team is using it.

Persona-specific everything

Emails, ads, enablement, and strategy tailored to each buyer — because AI finally knows the difference between what a decision-maker cares about and what an end user needs to hear.

Built by a B2B marketer who got tired of bad AI output

I'm Heather Rold. I've spent 15+ years in B2B marketing for companies with complex, technical products — the kind where the sales cycle is long, the buying committee is large, and the product can't be explained in a tagline.

When AI tools arrived, I saw the same problem everywhere: marketing teams were feeding AI minimal context (or none at all) and wondering why the output was mediocre. The tools weren't broken. The inputs were.

The AI Context Kit™ is the process I built to fix that. I've used this exact workflow with B2B teams to painlessly extract product knowledge from subject matter experts and turn it into reference documents that make AI dramatically more useful.

This isn't a course. It's not a template. I do the work with minimal lift from your team and hand you the finished product.

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Simple pricing, clear deliverables

Pay before we start. Delivered within 5 business days of the interview.

$2,500

per product

Structured interview guide sent to your product expert
1–2 hour recorded deep dive (self-recorded or live interview)
Full transcript tagged across 17 content categories
Comprehensive product brief — your single source of truth
Deep persona profiles with Jobs to Be Done, pain points, objections, and buying behavior
Everything delivered as structured markdown files ready to load into any AI tool, and formatted docs for the humans on your team
Delivered within 5 business days of the SME interview

Additional products: +$750 each (up to 4 products per engagement)

Book Your AI Context Kit™

Questions you probably have

How much time does my team actually need to spend on this?

About 1–2 hours from one product expert for the interview (depending on product complexity), plus a review of the final outputs for accuracy. That's it. Your expert can self-record using our structured guide or we can interview them live. No prep work, no homework.

Who should be the product expert for the recording?

Someone who knows how the product actually works in real customer environments — not just the pitch. That's usually a product manager, solutions engineer, or senior sales engineer. We're looking for candid, technical depth, not polish.

What AI tools do the deliverables work with?

All of them. The documents are delivered as structured markdown files that work as project context in Claude, ChatGPT, Gemini, Copilot, or any LLM. Most clients start by loading them into a Claude Project or a custom GPT — you'll see the difference in your first prompt.

What if we have multiple products?

Your first product is $2,500. Each additional product is $750, up to 4 products per engagement. Each product needs its own expert recording — the knowledge base has to be product-specific to be useful.

Is this just AI-generated content?

No. AI is a tool in the process, but the value is in the human strategy work: deciding what to extract, how to structure it, what categories matter, and how to build personas that actually drive better messaging. The output goes through human review and refinement — both mine and yours. You're paying for the methodology and the judgment, not raw AI output.

What makes this different from just hiring a copywriter?

A copywriter produces copy. This produces the foundation that makes every copywriter, marketer, and AI tool more effective. The AI Context Kit™ is infrastructure — it improves everything downstream, not just one deliverable.

What does my team need to review?

Once we deliver the product brief and persona profiles, your team reviews them for factual accuracy — product details, terminology, workflow descriptions, and competitive claims. This is the quality check that ensures everything downstream is built on a solid foundation. Most reviews take 30–60 minutes.