Strategy Why your marketing AI writes generic copy, and what to fix first
Tired of cliché-ridden AI drafts? The bottleneck isn't your prompt, it's a lack of knowledge about your business. Here's the blueprint to fix your AI context.
Read the postBlog
Notes on fixing the context problem
A place to share real prompts, actual workflows, and honest takes on how to make AI more useful for B2B marketing — starting with the part most people skip: the context.
-
- Industry commentary The reason your AI output is generic isn't the prompt
The prompt isn't the bottleneck. Three things that emerged from presenting at the Product Marketing Alliance's AI for PMMs meetup.
Read the post - Behind the work How to build a product knowledge foundation for B2B AI automation
Why B2B AI automation fails without a product knowledge foundation, and how to build one. From The CEO Guide to Market Friction podcast with Dean Waye.
Read the post - How-to What every SaaS product brief should include (and why)
Every section of a product brief earns its place. Here's what to include and why each one matters for your AI tools, new hires, and agency partners.
Read the post - How-to What marketers can actually do with AI once it has real product context
92 specific use cases across 11 marketing functions, each with a prompt to try. The difference is context.
Read the post - Behind the work Introducing AI Context Kit
A done-for-you service that turns your product knowledge into structured documents AI can actually use. Done for you in 2–3 weeks.
Read the post
