Inside the sample
The 5 core deliverables, in full
These are the exact documents included in every AI Context Kit™. Each one shows the format, depth, and sourcing you can expect. Two cover product context, three cover buyer context.
Product context
Product Brief
Your single source of truth
What it does, who it serves, the problems it solves, how it works, features, proof, differentiation, integrations, and a glossary.
Sample · AxonosDOC · MD
Product context
Approved Claims
Say this, not that — sourced
Exactly what your team can say, what needs a qualifier, what needs proof, and what to avoid — each tied to a source.
Sample · AxonosDOC · MD
Buyer context
Buyer Persona
Who you're selling to
Goals, pains, triggers, objections, and the language your buyer actually uses — grounded in the interview.
Sample · AxonosDOC · MD
Buyer context
Stakeholder Guide
Speak to the whole committee
What each member of the buying committee cares about, and how to message to every seat at the table.
Sample · AxonosDOC · MD
Buyer context
Message Map
Pain to message, mapped
Each core use case mapped from buyer pain to the message that lands, ready to plug into campaigns and copy.
Sample · AxonosDOC · MD